Letters to the Industry – The Value of a Good Book
The Value of a Good Book
By Aaron T. Huss
I’m going to be honest; I’m a fan of settings that incorporate horror in a way that causes some amount of terror in the PCs, and possibly the players. Dark fantasy, Gothic sci-fi, epic fantasy horror, historical fantasy horror, modern fantasy horror, sci-fi horror, and pulp action horror are my favorites (yes I know that’s not a very short...
Letters to the Industry – Find your Niche
Find your Niche
By Aaron T. Huss
There are lots of reasons why people decide to become independent publishers. They may be attempting to break into the industry by demonstrating their writing, artistic, or publishing abilities so that someone will either pick them up as a freelancer or maybe a “regular employee” (whatever that means in this industry). They may be releasing simple products...
Letters to the Industry – Describe, Describe, Describe
Describe, Describe, Describe
By Aaron T. Huss
You’ve just released a new product and can’t figure out why it’s not moving well. After ensuring you marketed the product appropriately and announced its release, take a deep look at your product description. In an industry where PDF and Print-on-Demand purchase is so popular, you can’t exactly hold a book in your hands before...
Letters to the Industry – The Importance of Layout
The Importance of Layout
By Aaron T. Huss
When you open your favorite role-playing book, not PDF, what do you notice? The book has a definite layout, format, and structure to it that presents the reader with visual appeal, ease of reading, ease of referencing, and well-placed illustrations. This is the result of layout, a very important part of publishing that many new publishers neglect. Why is...
Letters to the Industry – Find a Home
Find a Home
By Aaron T. Huss
Tabletop role-playing game publishing is one part development, one part publishing, and one part marketing. The problem is that many independent publishers neglect that last part and focus all their efforts on development and publishing (regardless of how well they actually do). So what makes up marketing? All the steps you take to promote your product, supplemental material,...
Letters to the Industry – An Introduction
An Introduction
By Aaron T. Huss
Letters to the Industry is a new article series by Roleplayers Chronicle Editor-in-Chief Aaron T. Huss. The purpose of this new article series will probably shift about throughout its life, but the in the end they are meant to discuss trends and issues throughout the tabletop role-playing industry in regards to publishing, development, marketing, and all sorts of...
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